How often do you see an ad for a mobile game that looks fun and your download it without a second thought? Most people do. After all, what harm could it do, and the game is a good way to pass the time. Not all of these games are as innocent as they seem, however, and they can create an unsettling connection between your phone and your TV. In this day and age, we have to always be aware of potential cybersecurity threats, not just at work but on our personal devices as well. You may be inclined to simply write off the threats of these apps as unimportant, but you need to be aware of them and the threat they pose.
Some gaming apps come with secondary software that runs in the background. One example of this is called Alphonso, a program that listens to what you watch through your phone’s microphone, while another is Silverpush, a program that scans for inaudible sounds embedded in commercials. The apps don’t even need to be open for this to happen since the programs are secondary and run in the background. This data is collected and sold to advertisers or simply used to direct more targeted ads directly to your smartphone.
Phones As Second Screens
Many people today do much of their TV viewing on phones, tablets, and other devices. This is another way that your viewing habits can be tracked and tabulated into sellable data. The data can even be associated with your IP address which might, in turn, be associated with other demographic information about you and your family.
Finally, remember that your TV itself may also be able to connect to the internet, and subsequently send information out over the internet. This is another way that your viewing habits can be tracked. The software on the TV may also track what you record and access on-demand. All of this data is valuable to advertisers because it will help them to better target their ads to you.
En-Net Services Can Help Today
Experience a superior method of getting the public sector technology solutions you need through forming a partnership with En-Net Services. Our seasoned team members are familiar with the distinct purchasing and procurement cycles of state and local governments, as well as Federal, K-12 education, and higher education entities. En-Net is a certified Maryland Small Business Reserve with contract vehicles and sub-contracting partnerships to meet all contracting requirements.
To find out more about our hardware services, printing, and imaging services, or to hear more about how a dynamic team can help meet your information technology needs, send us an email or give us a call at (301)-846-9901 today!